Dress Is The Star On Oscar Night

It is the confluence of the dizzying Hollywood celebrity and style that can turn ordinary players into superstars dress. A wedding dress is a constant symbol splashed on magazine covers, ad nauseam debates in the entertainment, and more diligent imitation beaten by designers accessible. And a debacle? Well, just ask Celine Dion, whose white tuxedo for the new Dior in 1999, the standard for well-known form defined flops.
Output pressure? Think of the search for perfect wedding dress - and multiplied by 10
"The challenge here is something new and interesting, something, someone has not done before, that you have not seen a million times before. You should find this combination of accessibility and cutting edge of fashion. And, of course, is the Oscar, so it can be fascinating, "says Rachel Zoe, who is the celebrity style that pays for special events, interviews and visits.

"Your client should be happy and feel beautiful is so many people checking on the red carpet is on fun and play with something original, something haute couture, something interesting, but also the people what they want. A glamor Hollywood says. " (Clients include Zoe Anne Hathaway, Jennifer Garner and Cameron Diaz.)
Artists are not immune to the insistence on the red carpet for the effect. A Best Actress nominee Viola Davis and running back, finding the right dress is "very important. I will not look too bad. I see that I belong on the red carpet, and I feel comfortable on the red carpet and I myself in the actual role played by me in this moment of my life and this is representative of me and strengthened me as a woman of a certain age and color. I've always wanted it to be me, my best not to. Put a mask. Only I , "he said.
Best Newcomer and aspiring actress Rooney Mara says she is going with his gut. "I do not think in terms of what people say or do or think. Try something that I feel comfortable in. I feel like way to find to do, but if it is not appropriate I will not use," she said.
Repayment of the seamstresses
Of course, for a list of entries, they look and feel their best in one of the splashiest nights of his career. But for people who are involved in the dress, there is a large and carefully organized. When a name of its bold design makes for a great event like the Oscars, the reward is immense.
This is both to establish and seamstresses for a come and go as Brett Heyman, who is the creator of the line connections Edie Parker recently conducted by Debra Messing Bejo, Berenice and Evan Rachel Wood truth. His collection of strange events will compete with the pillars, such as Judith Leiber and Roger Vivier, and occurs whenever an A-lister and the bag is identified in blogs and magazines, the exposure is invaluable.
"It's great for brand awareness, and hopefully that translates into sales," says Heyman. "Personally, it's very flattering and gratifying."
In general, a designer knows that his creation is being examined by a star and designer of the star. However, Madonna, out the door Reem Acra, a hit on the red carpet at the Golden Globes in January, he said, had the drapers I'm not sure who had scored a cabinet run.
"You can never predict if it will happen or not. You get a shot. It is only because they chose this particular dress is amazing. Are placed by themselves," said Acra. "Bring (our brand) in the frontal plane. We are seen by all."
All the great cover-up
And the designers to ensure this, the setting of public relations firms flood the media with ads every minute of what was on Oscar night. However, despite the long process of nailing the perfect outfit, most of the actresses, especially those who, as leader of the Oscar - not even discuss all the Academy Awards of clothes until they hear their names called in the morning nomination.
"I do not want to jinx it," says Leslie Fremar stylist who dresses Charlize Theron, Reese Witherspoon and Julianne Moore. "This means that you can not prepare in advance. When the ad is your customer to discuss concepts and what is his name. You begin to address the designer."
And they like to come back. In general, Zoe said, there is a symbiosis, a collaborative process. "Many times, they made the design side of the house you want to dress is my client, but I'm used to provide guidance to the colors and fabrics," he said.
Sometimes they have to be 15 for a tight dress. Sometimes there is one. For something as important as the Oscars, the stars tend to have multiple connections before the big day.
"There are a lot of back and forth through sketches, drawings, textiles, accessories," said Zoe.
"The usual"
Of course, the more the star, the more likely. A list-in fact the women who always seem to find the best-dressed list, some top designers (Gucci, Versace and Dior) as a dress for her. If Hathaway host the Oscar last year, most of its eight eyes adjusted, Keira Knightley as Vera Wang magnificent shoulder infusion of 2006, Maggie Gyllenhaal, colorful Dries Van Noten's 2010, Jennifer Garner force on Valentino 2004 and Gwyneth Paltrow, Ralph Lauren dress, 1999.
"I'd rather go travel itinerary," says Fremar. "There is something special. No one saw him. If desired, you can ask some people, outlining ideas for you, then choose one. You can see what might look like the dress.
"His intentions are for them to wear this dress. Lot of work goes into it, and they are essentially of participation in this dress from scratch. Or you have two people make a dress, and select an end."
Therefore, designers of high-level, absolute honesty, good manners: You can never force a cloth merchant along, because the costs of creating is significant of something from nothing. Zoe says that will never be more than three dresses created, and play fair with designers.
"I tell them there is no guarantee and I have done several," she says. "I do not like people. I say," Hey, it's up to two dresses, and yours is one of them. "I'm not saying what they wear until they are in the car on the way to the event."
It is also possible to bring some time, like Julia Roberts in 2001, Valentino and Beyoncé in 2005 with the Atelier Versace. These clothes "tend to be a very original choice, and no one has seen or tasted before," said Fremar.
Your worst nightmare
But you can reduce the risk of putting a design on the front of another person took home run of contention: That's what happened Witherspoon, in 2006 at the Golden Globes took place in the creation of Chanel Kirsten Dunst in 2003.
Another option is to rent a dress one of a kind - as one of the most luxurious creations are the last shows of designers high in Paris - and change it to suit the user. In this case, you must be a sample size (either a 0 or 2). "You can try to make an adjustment in the clothing as much as you want," said Fremar. "That the evidence, take photos and make a decision about what works. The day, you usually need princess wedding dresses and backup."
Competition for the son of expensive couture is wild. Some famous designers gather clothes, and fight for the best.
"I've had stylists who are friends and we will send to each others clothes," said Zoe. "But there are other stylists for clothing for the Oscars, because even if your customers are not wearing it, they do not want another person wearing it. It is wrong to do to designer. It's bad karma."
The design houses have wised up because they realize the value of a red carpet presence. "Clothing is at your own pace. If the dress does not work, they take home the next day," said Fremar.
The day after the Oscars?
If there sewing, "most designers want their clothes in time," said Zoe. "It will be different every year. Some designers back, because file."
Of course, if Vera Wang and Marchesa Georgina Chapman of their songs to stir the earth, chances are, they're yours.
Finally, it is as if someone was never something that seemed to fall into thousands of photos. "If an Oscar dress is made for a client, you can keep it," says Fremar. "Overall, cleaned and packed in a very safe place."