In 2007, 26-year-old "red three generations of the" million baby jewelry designer as a lifelong career, her own jewelry brand incorporated in Hong Kong. That same year, the 33-year-old Ma Yanli was founded two years Maryma custom fashion brand better and better.
Fashion and jewelery constitute a major part of fashion. As a consumer of luxury goods in emerging markets, China has become the custom masters of international custom brand the focus of competition, Yang Lan and Ma Yanli, representatives of the local fashion, with its distinctive Chinese elements, and between Western luxury brands and original high-end brand to find their own opportunities, but also fresh cultural ideas into China's fashion industry.
Yang Lan's jewelry career began only six months after the guests around the world, and even Prince Charles is also one.
Had frequent social occasions, Yang Lan personalized jewelry can be worn to worry about, now have their own jewelry brand, so the issue is resolved.
"I like the story of the jewelry." Yang Lan said, "Time is not our enemy, jewelry to help a woman reflects a more beautiful light."
Yang Lan jewelry story begins with a friendship.
In 2007, 39-year-old Yang Lan came to Las Vegas to interview the American singer Celine Dion Interview with Yang Lan. This is an ordinary job, but contributed to a period of extraordinary friendship, because the interview and the interviewer found them the same month on the same date.
Yang Lan and Celine Dion from the East, one born in the West, two different skin color and nationality of the woman more and talk more speculative, they found that there are more similarities in addition to the same age, such as love jewelry. Two farewell, similar to the second year to celebrate the 40th birthday and decided to work together to create one of their own custom jewelry brand.
The next two years, the two women that dream with the preparations for repeatedly running each link in the formation of teams, brand positioning, R & D products. In 2009, Yang Lan jointly launched China's first high-level custom jewelry brand Celine Dion in Beijing.
Homemade jewelry brand management, Yang Lan to their own position is "cultural and creative guidance", she explained, "so-called cultural and creative guidance from the perspective of cultural ideas creative, according to this creative designer to complete the specific design . "
Yang Lan expect their own brand of jewelry to give the essence of the East and temperament, while the combination of her own understanding of the Oriental aesthetic design. "I do not want to mention the 'Oriental', simply revert to a vase or a mahogany chair, I think the 'Oriental' is something of a spiritual and aesthetic level," said Yang Lan.
Yang Lan determine its jewelry brand brand connotation of "to give a woman an expression of their own way", also open platform to become the women's game studio "- Of course, such a woman is generally known that. Its brand: "A woman is like water" series, for example, actress Hao Lei, Gao Yuanyuan personally participated in its design jewelry works. The result will naturally attract a lot of exposure - well versed in media Tao Yang Lan of course, understand this causal relationship.
Yang Lan's jewelry career after six months, the guests all over the world, and even Britain's Prince Charles is also a
When there were media Yang Lan asked her what kind of jewelry described himself, she replied: pearl.
"I personally like the pearl its luster bright very persistent, in line with the aesthetic of our Oriental. In addition, it is polished in order to highlight the beautiful polish process will certainly be painful, but polished or very satisfied. "Yang Lan said.
Yang Lan is always cross-border, pearl polished like the life experiences and challenges of each new field, and now, jewelry, custom brand is to let her surprise that dynasty.
Ma Yanli: Local fashion designer
Chinese elements become Ma Yanli fashion brands in the world to shape the reputation of the great signs, and her works gave Beckham repeatedly exclaimed.
2011, the last day, wake up in the warm sun in Beijing, Ma Yanli received the Quincy Jones from the United States sent a New Year gift - a vinyl record, the American hall-class musicians is not only her personal relationships Friends of her high fashion custom client which one.
Coordinate the growth in rural areas, a born athlete, international supermodel - a few staggered difference identity for Ma Yanli, was a very delicate appropriately placed in her life, and now, she is a local fashion custom industry leader .
It is said that no matter what way to write the history of the Chinese fashion industry gradual, Ma Yanli must be one of the extremely important role. In her senior custom clothing customer list, including such world-class celebrities like David Beckham, Quincy Jones.
During the 2011 Asian Economic Forum in Boao, in the the Boao main venue of the second floor corner of the tea break at. To inconspicuous in the male-dominated national political and business elite, wearing a red collar costume Ma Yanli is immune, but she is most proud of is not their own dress, but this trip was invited to the custom clothing featuring forums and overall image design, in particular, including Yao Ming, Charles Chao (microblogging) 25 Asian Young Leaders Round Table members Fok, including fitted.
"They want to break, so find me." Ma Yanli said.
In addition to the "breakthrough", another reason, the organizers hope that the "local luxury brands with Asian youth leaders' joint influence, organized at the Boao Forum of China, aggregate global political and business elite, high-end forum, breaking suit The pattern of world domination, "output more Chinese culture".
Create their own custom fashion brand in 2003, Ma Yanli has been a professional kayakers, professional models.
"The idea was very simple, very firm, I decided that my life is not just coming and going in the T stage, when because of the professional relationship has a higher vision, be able to see the world's most fashionable clothes. like a little girl obsessed with floral skirt, I believe I can also have their own design clothing brand. "Ma Yanli said.
In 2005, Ma Yanli has gone through the initial run-in period, a more suitable location be found for the self-made fashion brand - founded Ma Yanli couture center. "At that time, many people do not know what the advanced customization, but also there is no uniform understanding." Ma Yanli said.
"Tolerance of luxury," This is the most direct Ma Yanli its brand positioning.
On its own resources in sports, fashion industry a few years, Ma Yanli already has many high-end customers. Today, Ma Yanli couture has become China's most newborn domestic brands, Ma Yanli also the identity of the designers and entrepreneurs convert to navigate.
Chinese elements become Ma Yanli fashion brands in the world to shape the reputation of the great signs, and her works gave Beckham repeatedly exclaimed. "Only with the local culture combine in order to the birth of the trend and fashion." Ma Yanli said.
"Advanced customization is a core business, but also assured me that the thinking up to the place." Ma Yanli said. In addition to an important customer base in the face of luxury brand, her eyes have seen further afield. Although aimed at the target customers is the top of the pyramid group of people, but seems to feel a jeans wander "Ma Yanli, fashion, custom is an attitude toward life.
In 2011, Ma Yanli selected the "2011 China top ten brands of women.
"Doing business is also doing fashion culture ... This is a very beautiful, is also a very happy industry." Said Ma Yanli.
Million baby moved: jewelry record
Because of its red background, a million baby jewelry brands do not advertise, there will be a large number of pro walk around.
Even million baby nothing to do, she is also the trend of the fashion industry figures, because naturally there will be a top photographer to capture her Danfeng and dark complexion, there will be a lot of luxury brands to take the initiative to provide Chinese clothes charms - this is China less Some people familiar with the so-called aristocratic life, Wan baby belongs to them.
Because of its red background, a million baby jewelry brands do not advertise, will attract a large number of pro Organisation.
In fact, in today's China, millions baby jewelry fan has gone beyond her circle, sought after by many Chinese fashion of young people.
In 2007, the 26-year-old Wan baby studying in Hong Kong over the GIA Jewelry forensic courses, then set up his own jewelery stores in Tsim Sha Tsui. This girl, had constantly countries to travel traveling jewelry designer as their lifelong career.
"I design jewelry for the psychological needs, not to feed themselves. See people wearing my work, I would very much enjoy the kind of satisfaction." 10,000 babies.
Million babies are called "weak business sense representative. Because his food and clothing, worry-free red three generations, the creation of the jewelry brand is more like a "recess entertainment.
"I am not an operational experience of the people is not an operator." This is a million baby on their own definition. Million baby described jewelry design is the "true love from the heart, an industry," and also "can not get from my family any help of a professional".
Settled in a wedding dresses store in August 2011, babies only studio not open a true meaning of "shop". She designs, sold a piece of jewelry, she will give them their pictures taken, but "did not count the number of their works.
"Jewelry design is a very good job, all the works of jewelry makes one feel beautiful and happy, my work also represents some of my memories. This way, I am very enjoy the process." 10,000 baby said.
Million baby inspiration mostly from the environment of the child life and accomplishment of China's classical culture, each piece of her jewelry record moving moment ". In her works, a child living environment brought her a lot of inspiration, such as Beijing autumn layered leaves, rain dripping eaves, on behalf of the classical art of folding fan, yard rolling the dew tea. Roof raindrops will be your baby has signs of a shape of the pavilion's jewelry collection, named her childhood home. The octagonal pavilion was she made the earrings hanging from a long sapphire tassel is a symbol of rain.
"Chinese elements into my childhood and growing environment. When I do the design, will their feelings, memories slowly pick out, like the drawing of lots at different times different things, from the brain and heart grasping presented "10,000 babies.
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